By Nick Salter, Junior Strategist
Our weekly round-up of the things that inspired us, challenged our thinking or left us with a warm, fuzzy feeling.
Mark Rolston on the future of computing
Frog‘s chief creative director Mark Rolston gives his vision of the future of computing and how it’s going to seamlessly integrate into our everyday lives. As 5 Minutes on The Verge puts it, Mark’s helping ‘to remove the “computer” from computing’.
XCOM: Enemy Unknown interactive gameplay trailer
2K Games International have put together an interactive trailer that allows you to replicate the in game decisions right in the YouTube video container. While not the most exciting execution of the interactive video concept, the video makes clear that interactive video will play a larger role in digital advertsing by bringing the customer into the experience of the product/service/event first hand.
BONUS CONTENT: Wrangler Blue Bell interactive catalogue (Summer 2010). This is awesome people! Go check it out.