By Phil Ponidjo, Senior Developer
I’m pleased to showcase one of our latest campaigns that we launched for Kraft – “NEW DOUBLE STUFF OREO – LICK TO WIN”
The campaign aims to increase the digital presence of Oreos and build brand engagement, in turn driving trial and sales for Oreo Double Stuff in Australia.
How the campaign works:
There will be 400k samples distributed around Australia during April – June, mainly in CBDs and outside supermarkets.
At the sampling booths people will receive an Oreo sample, a chance to win instantly (either a packet of Oreo cookies or a stress ball) and a card with a URL to visit so they can enter the major prize draw.
The major prize draw offers the chance to win $5,000 ($2500 by entering, and then an additional $2500 by sharing with a friend). There will be iPads at the booths so people can enter the major prize draw on location.
Lick from your iPad
Lick from your iPhone
Lick from your desktop
38,000+ competition shares
Lots of instant winners!
One lucky cashed up winner (who squealed down the phone).
Solid data acquisition.
A happy client