By Phil Ponidjo, Senior Developer

Hola!

I’m pleased to showcase one of our latest campaigns that we launched for Kraft – “NEW DOUBLE STUFF OREO – LICK TO WIN”

Objective:

The campaign aims to increase the digital presence of Oreos and build brand engagement, in turn driving trial and sales for Oreo Double Stuff in Australia.

How the campaign works:

There will be 400k samples distributed around Australia during April – June, mainly in CBDs and outside supermarkets.

At the sampling booths people will receive an Oreo sample, a chance to win instantly (either a packet of Oreo cookies or a stress ball) and a card with a URL to visit so they can enter the major prize draw.

The major prize draw offers the chance to win $5,000 ($2500 by entering, and then an additional $2500 by sharing with a friend). There will be iPads at the booths so people can enter the major prize draw on location.

Lick from your iPad

Lick from your iPhone

Lick from your desktop

 

Results:

55,000+ entries

38,000+ competition shares

Lots of instant winners!

One lucky cashed up winner (who squealed down the phone).

Solid data acquisition.

A happy client