By Graham Robertson, Digital Strategist, Head of Social

I still remember the first time I saw you.  With one look, you proved irrefutably that love at first sight is real. In you I found everything I had ever wanted. I wondered how I even existed before I met you? My life must have been incomplete in so many ways.

Of course you did have some faults, but who doesn’t? As Confucius put it, “They must often change, who would be constant in happiness or wisdom”. I could overlook some small flaws, because that’s the kind of guy I am. You made me happy, and that’s all anyone could ask for.

But people couldn’t leave well enough alone. They pointed out how different you and I were, how on a very deep, fundamental level, we just didn’t line up. Slowly they chipped away at what we had built together, and we started to drift apart.

I found myself wondering what I even saw in you? Suddenly you were like a stranger, something foreign. All the things I found so intriguing about you in the beginning now make me question my own judgement. How could I be so silly? Just as fast as we fell in love, I forgot you and moved on.

Although I’m happy with the way things ended up, I find myself thinking about you again from time to time. It’s probably just the nostalgia, but I tend to remember the good times and forget the bad. It sounds strange, but I keep a folder of your pictures on my computer, and go through them when I’m bored. I see all the things we could have been, and think about what we could have achieved together.

 

You are the creative concept that never got the chance to be.